A GUIDE TO YOUR WEBSITE
Congratulations and welcome to your new website!
One of the great things about Squarespace is that you’ll be able to manage and maintain your website on your own. To get you started, here is a selection of key Knowledge Base articles to reference as you get more familiar with your website. If you need support or help, the award winning Squarespace Customer Care team is at the ready 24/7. You can reach out at anytime here.
ACCESSING & MANAGING YOUR ACCOUNT
ACCESSING YOUR SITE
ACCOUNT AND BILLING
If at any time you want to update your address, change your credit card information, or switch your billing plan, go here.
ADDING A CONTRIBUTOR
Squarespace supports multiple contributors and multiple levels of permissions. If you want to give someone access to your website, go here.
If at any time your website performance seems slow or off and you want to read up on troubleshooting advice, go here.
CONTENT & SOCIAL MEDIA
ADDING A PAGE
Adding pages is a simple process, whether you want to add a page to call out a new service or add a page to highlight holiday hours. When you’re ready to read up on the detailed instructions, go here.
IMAGES AND VIDEOS
Having compelling images and videos is a great way to engage visitors to your website. Squarespace makes it easy to add and format a variety of media and file types. For guidance on adding and updating images and video, go here.
Blogging is a popular way to generate interest and engagement with a website. To learn more about the ins and outs of adding posts, RSS feeds, comments, and blog excerpts, go here.
Having a strong social media presence is a great way to bring traffic to your website. To learn about adding new social media accounts or about pushing more content to your existing social media accounts, go here.
SEARCH ENGINE OPTIMISATION & METRICS
SEARCH ENGINE OPTIMISATION (SEO)
SEO refers to steps you can take to make sure your website shows up in search results for relevant keywords and your Squarespace website has many SEO elements baked right in. To learn how to make the most of them, go here.
Squarespace makes it easy to keep track of your website’s performance through its Metrics tools. You can monitor website traffic, track popular content, and find out what percentage of visitors are browsing from their phones. To learn more about how to use Metrics tools, go here.
You can also download the Squarespace Analytics Mobile App to access data from your mobile device.
It can take up to 6 months for Google to index your website, and put you on the first page. There are a few things you can do to help move this along:
1. Sign up to Google my business (if you haven't already)
This is a free google listing so people can find you and it puts you on the map. (It’s what you see on the right hand side of Google when you search a company). Sign up now, go here.
2. Get everyone to search for you in Google and click on your link!
It is a little mundane, but get all your friends and family to search for 'your business name' in Google search, and click on your link; then click through every page on your website. Don't type in your website address in the browser bar, search for yourself through Google instead. This lets Google know that people are looking for you.
3. Google Ads (previously Adwords)
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. These paid links appear at the top of Google Search. Learn more, go here.
4. What Goya has done for you
We will register your website on Google console under our Goya account. This works in the background and asks Google to craw your website. We have also added alt tags to your website, this will help with your SEO.
As your business grows and changes, you might want to add or update your product offerings. To learn more about product edits, adding variants, scheduling product launches, and how to handle a sold out product, go here.
It’s important to be in compliance with all tax rules and regulations when you sell products online. To learn how to create tax rules for every country and state to which you ship products, go here.
Shipping is a major component of selling physical products online. Whether you want to ship at rate, by weight, or carrier calculated, Squarespace lets you configure the right option for your store. To learn more about the ins and outs of shipping rates, go here.
DISCOUNT CODES & COUPONS
Offering discounts, coupons or special pricing can be a great strategy to drive sales and encourage spending. To learn more about creating discount rules, go here.
Managing orders effectively is a crucial component to running a successful store; and handling issues smoothly is the hallmark of great customer service. If you want to learn more about cancelling or refunding orders, adding notes to an order, or even exporting orders, go here.
The checkout page is often an under-utilised point of contact with customers. Using a custom checkout form is a great way to collect additional information from customers, like gift messages, special delivery instructions, or comments. You can also create a newsletter opt-in or even add a product review tool at checkout. To learn more about optimising checkout, go here.